I started This company because I don’t believe the process of sending off your loved ones should always be sad and depressing, and keeping ashes in the urns, or scattering ashes  is not the only ways to remember your loved ones.

Many of you entered my adventure and your belief in me encouraged me to developed my own jewellery shop, attractive, affordable items, created for real life, plausible fashion alternative, jewellery for remembrance and celebration.

And so AE Jewellery was born, AE stands for Alternative Endings.

– Kevin Foy


Since then..

We provide stunning memorial jewellery selections that allow you to keep a small portion of ashes of your dearly departed with you at all times. All jewellery is available in stainless steel, silver, 9ct and 18ct yellow white and ever popular rose gold.

We are also the sole UK agent for the only ISO certified Memorial Diamond producer, Algordanza. Algordanza, with their H.Q. in Switzerland, is a reputable global supplier of memorial diamonds, with a presence in 35 countries across Europe, America and Asia. Algordanza memorial diamonds are created with utmost caution and precision, and guarantee authenticity, weight, cut, colour and the origin.

In addition, we provide fashion jewellery, each piece is carefully sourced from our trusted parnter and we don’t stock more than 3-4 pieces a time

We have various elegant handcrafted jewellery pieces to compliment the ALGORDANZA diamonds or if you prefer our jewellery designers will help you to create your one of a kind bespoke piece to commemorate a unique life.

Our Customers Say …

“Fantastic service from start to finish. Kevin was very professional and kind. He kept me and my family up to date at all times. He recommended a very skilled jewellery designer, who created a truly exquisite ring. Now I will have my husband with me at all times.” — Nicola Carlton

“Excellent service – Kevin is sensitive and kind and we were kept up to date throughout the process. The diamond is a truly special way to keep a loved one by your side.” — Charlotte Carlton

“Received pendants this morning, they are beautiful and well worth the wait. many many thanks.” — Gwilym Jones

“Thank you so much. As promised, the pendant is even more beautiful in ‘real life’ than any photo can capture; the craftsmanship on such a delicate item of jewellery is sublime. It will bring comfort in sad times ahead, the size is perfect to grab and hold on to tight. I will cherish this small token that will carry my brother with me, wherever I go. The communications between us have been so quick and professional, whilst also being patient and understanding.” — Emma Gannon

Contact Us …

AE Jewellery
Company Registration No. 09240917
Phone : 0800 0646683
Email : info@alternativeendings.co.uk